For Advertising info: Call 323-878-1224 or email rposen@kwkwradio.com
KFWB & KWKW
Helping advertisers reach Southern California’s Hispanic consumers
60+ years
We are excited to introduce you to our station and the many benefits of advertising with us.
We love to help grow your business.
Lets meet and get to know your needs. We offer a variety of advertising methods such as personal endorsements, live reads, digital, and on-site promotions.
We present a customized strategic plan and a creative campaign to effectively reach your target consumer.
Let’s get started. Our marketing team will work with you by monitoring results to maximize success.
The Power of Spanish Radio
According to Nielsen, 97% of all Hispanics are reached by radio every week, the highest penetration across all demographics, ethnicities and platforms, making radio the top media platform for reaching Hispanics each week.
Latinos heavily rely on Spanish radio for information and entertainment and are very responsive to radio advertisements.
Lotus Spanish radio stations are well-known heritage stations which help their communities connect with hundreds of advertisers every year.
Our Flagship Stations
KFWB - 980 AM
KFWB is consistently rated #1 for reaching persons 45 years and older. KFWB has an average weekly audience of 200,000+ over the air and an additional 140,000+ monthly sessions via online streaming. KFWB is consistently #1 in Los Angeles radio for time spent listening (a strong measure of loyalty).
KFWB has the exclusive rights to broadcast LAFC soccer matches and the Las Vegas Raiders.
KWKW - 1330 AM
KWKW is the #1 Spanish Radio sports station in the US and is ideal for reaching men 25-54 years of age. KWKW has a total audience of 250,000+ which includes streaming and the KWKW APP.
KWKW has the exclusive rights to broadcast the Los Angeles Lakers, Rams, LA Galaxy, Clippers, and Mexican Professional Soccer games of LIGA MX.
Real success stories from our advertising partners
Don’t just take our word for it, here's what some of our satisfied clients have to say:
Walker Firm
Discover how Lotus, through the power of radio, effectively connects with new immigrants in the United States, providing essential support and fostering a sense of community.
Group A Ideas
When you work with Lotus, you're not just buying a radio station; you're joining a supportive family that truly cares. The team helps create effective campaigns, offering more impactful results than just buying single spots on popular stations.
LA Auto Show
Discover how Lotus helped major automakers connect with the Hispanic community through targeted advertising strategies and powerful branding efforts.
Laser Eye Center
Uncover the power of Lotus as they support businesses in building strong, intergenerational relationships through diverse advertising formats and skilled professionals, effectively conveying brand messages.
“With Lotus…we get access to 50 markets, geographies, and demographics. You get access to a diverse mix of formats, anything from 30 to 60-second commercials, live reads, radio infomercials, and DJs of the hour…this means you can take your messaging and truly develop your brand…and develop and engage your patients in the end.”
Frequently asked questions
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KWKW is the #1 Spanish language Radio sports station in the US and is ideal for reaching men 25-54 years of age. KFWB is consistently rated #1 for reaching persons 45 years and older.
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We provide a full production staff which has been helping advertisers create and produce commercials successfully for years! We consider the quality of the commercial message as our most important service to advertisers. This service is included at no extra charge.
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We work with all types of budgets which often vary upon the length of your advertising campaign. Call for your customized proposal and we will send you a recommended budget.
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KFWB has an average weekly audience of 200,000 over the air and an additional 140,000+ monthly sessions via online streaming. KFWB is normally #1 in Los Angeles radio for time spent listening ( a measure of loyalty). KWKW has a total audience of 250,000+ which includes streaming and the KWKW APP.
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Yes. One of the most powerful ways to tell your story is to have one of our influencers tell your story for you. Dj endorsements are highly effective, however we require that the dj actually uses your product or establishes a personal relationship with your business. Please call for specific details.
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According to Nielsen, 97% of all Hispanics are reached by radio every week, the highest penetration across all demographics, ethnicities and platforms, making radio the top media platform for reaching Hispanics each week
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Our over the air signals cover L.A. and Orange and Riverside Counties. The audio streams take your message even further. See links to FCC coverage maps and ask your representative for details.
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Our stations are regularly utilized for direct response advertising to receive phone calls or be directed to a website. We will help you craft an effective commercial with a strong call to action as that is key to your success. As your representative for details.
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We recommend listeners get to hear your commercial at least three times per week. Most advertisers air between 12-30 commercials per week. Consistency is the most important key to success.
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Lotus currently subscribes to the Nielsen ratings service for all the stations in the Los Angeles market. Please contact us and we would be happy to provide the most recent audience data for our stations as well others.
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KWKW and KFWB both target listeners 35 years an older who generally have established incomes.
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Yes! Live activations with popular personalities can be a very effective strategy to bring attention to your business.
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Yes, that is a very powerful and successful strategy!
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Lotus has a full suite of digital solutions including OTT, social, display, mobile & geo targeting. Please call a representative for specific options and pricing.
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Morning drive, midday, and afternoon drive have the largest audiences. Rotating commercials through all dayparts reaches the full audience of the station.
